The Water and Sanitation Program (WSP) works to develop and promote sustainable solutions to the problems of inadequate sanitation. The Program recognizes the diverse needs and capacities of communities in urban and rural Africa, Asia, and Latin America, and thus is not developing a single "model" for sanitation and hygiene promotion.
Nevertheless, certain principles are relevant in all regions, the most fundamental of which is the need for sanitation to be in response to a real demand by communities and households. Where such demand is absent, the provision of sanitation is a waste of money, time, and energy, and sets back long-term progress. WSP works to develop methods to both promote demand for sanitation and hygiene, and respond to that demand through innovative institutional, financial, and promotional approaches.
- The Case for Marketing Sanitation (2004)
- From Burden to Communal Responsibility: A Sanitation Success Story From Southern Region in Ethiopia (2007)
- Harnessing Market Power for Rural Sanitation: Making Sanitation Attractive and Accessible for the Rural Poor (2005)
- Scaling Up Rural Sanitation in South Asia: Lessons from Bangladesh and Pakistan (2005)
Community-Led Total Behavior Change in Hygiene and Sanitation (2007)