Marketing Mix: Place

Sanitation marketing applies the marketing mix, or Four Ps, which forms the core of any social marketing program: place, price, product, and promotion. In the context of sanitation marketing, place—or distribution—refers to where a product or service is sold or obtained, and how it is distributed.

This module reviews some principles to consider such as access to points of sale—an issue of particular importance in rural areas where transportation is often limited and expensive—and proper training of suppliers. Another factor is that, in many countries, distribution is fragmented and informal. If this is an issue, the development of informal supplier networks can help.