What does it take to successfully implement a sanitation marketing program? Who does what, and when?
This module reviews operational aspects including capacity building, performance monitoring, procurement, budgeting, timing, and possible staffing, based on WSP’s experience to date. However, there is no single model: each country and project will vary based on actuals such as organizational capacity, experience, and budget, among other variables.
Recruit experts in critical fields.
In addition to a program manager, you should hire specialists in marketing, capacity building, and monitoring and evaluation, as well as district or regional coordinators.
Reviewing research study proposals
Here are some possible red flags to keep in mind when reviewing research study proposals: * Not responsive to terms of reference * Direct cutting and pasting * Incomplete proposal * No rationale for sample size * Weak methods section * No quality control measures specified or insufficient * No mention of possible study limitations * Key team members such as team leader and analyst are not full-time employees * Field workers are young and have little experience
Reviewing financial proposals
Assumptions pertaining to the financial proposal should be explicit and well-documented. Additional suggestions, particularly for large research studies, include: * Develop a budget estimate before issuing request for proposals that includes major costs, such as staff and travel. Just knowing the total contract amount (or what you have to spend) will not help when negotiating terms * Gather comparison data on costs from similar projects or budgets * Check for calculation errors in financial proposals * Ensure that all activities outlined in the technical proposal are budgeted in the financial proposal * Ask firms to explicitly cost out each activity and sub-activity * This will provide room for negotiation * Look for possible cost estimates that grossly over- or under -estimate the level of effort to complete scope of work * A realistic financial proposal draws from a well thought out and well-structured terms of reference. Spend some time thinking through the activity and estimating level of effort before issuing a request for proposals.
Integrate activities from the start.
Plan Community‐Led Total Sanitation (CLTS) and sanitation marketing activities in an integrated manner from the beginning so as to maximize potential for synergy.
- *NEW* Sanitation Marketing in Lao PDR — Training Manuals
Introduction: Sanitation Marketing Implementation
Book 1 — Sanitation Marketing Implementation: Facilitator's Manual
Book 2 — Business Skills Training for Sanitation Entrepreneurs: Facilitator’s Guide
Book 3 — Business Skills Training for Latrine Entrepreneurs: Participant’s Workbook
Book 4 — Latrine Entrepreneur Operating Manual
Book 5 — Latrine Production and Installation Training: Facilitator’s Guide
Book 6 — Latrine Sales Agent Training: Facilitator’s Guide
Book 7 — Manual for Production and Installation of Pour-Flush Latrines
Book 8 — Latrine Sales Agent: Trainee Handbook
This compilation of documents is the official manual for the implementation of Sanitation Entrepreneur Training. This manual aims to provide a comprehensive reference for planning, implementation, monitoring and evaluations.
This manual for using and developing modules is intended as a reference for facilitators of sanitation entrepreneur training courses.
*NEW* Sanitation Marketing in Indonesia — Standard Operating Procedure (SOP)
Business Process — One Stop Sanitation
A map showing the big picture of the One-Stop Sanitation process.
Social Maps and Receiving Orders SOP
This procedure is specifically aimed to organize the steps in One Stop-Shop Sanitation Services, especially from the social-map creation, triggering and product promotion phase up to receiving order phase.
Procedures of One-Stop Sanitation services for receiving orders, preparing materials, construction and delivery of sanitation products.
Procedures for selecting different types of payment methods.
Business Plan SOP
Developed as a tool for entrepreneurs to prepare their sanitation business.
UNICEF Sanitation Marketing Guidance Notes
Guidance Note 1: Favorable Conditions for Sanitation Marketing
How do I know if Sanitation Marketing will work in my country?
Guidance Note 2: Consumer Behavior
How can we understand sanitation consumers in target markets?
Guidance Note 3: Developing Supply Chains and Business Models
How can we improve market systems?
Guidance Note 4: Business Development
How do we improve capacity of local sanitation businesses?
Guidance Note 5: Getting the Product and Service Right
How do we design affordable, desirable latrines that businesses can profitably produce and sell?
Guidance Note 6: Enabling Environment
What roles and functions are needed in the new market?
Guidance Note 7: Demand Creation
How do we reach rural target markets in Sanitation Marketing?
Guidance Note 8: Reaching the Poor
How can we support the market to reach the poorest?
Guidance Note 9 : Monitoring and Evaluation
How do we measure sanitation marketing progress?
Guidance Note 10: Sanitation Marketing and CATS
How do we link approaches?
WSP Sample Terms of Reference
Terms of Reference: Consumer Research (WSP)
Sample Terms of Reference to procure an independent research firm to conduct a consumer survey.
Terms of Reference: Marketing Coordinator (WSP)
Sample Terms of Reference for a Marketing Coordinator.
Terms of Reference: Supply Chain Analysis (WSP)
Sample Terms of Reference for a sanitation supply chain assessment.
*NEW* What Influences Open Defecation and Latrine Ownership in Rural Households?: Findings from a Global Review (WSP)
Three specific sanitation behaviors are covered in the review: open defecation, acquisition of toilets, and improvement of latrines. The review identified commonalities and differences across countries and determined factors that affect sanitation behaviors, positively or negatively.
*NEW* Investing in the Next Generation - Lao PDR - Research Brief (WSP)
The attached brief discusses an analysis conducted by WSP to examine the link between sanitation and stunting in Lao PDR.
*NEW* Investing in the Next Generation - Vietnam - Research Brief (WSP)
The attached brief discusses an analysis conducted by WSP to examine the link between sanitation and stunting in Vietnam.
*NEW* Improved Sanitation Can Make Children Taller & Smarter in Rural Tanzania - Research Brief (WSP)
The attached brief discusses an analysis conducted by WSP to examine the link between sanitation and stunting in Tanzania.
Experiences from Rural Benin: Sanitation Marketing at Scale (WSP)
This Field Note presents the Benin story and its development of a successful national sanitation marketing program adapted to the rural african context. The Benin story illustrates that sanitation marketing can work even in areas without a history of hardware subsidies - a valuable lesson for other African countries seeking to develop rural sanitation marketing programs that stimulate household demand at scale.
Sanitation Markets at the Bottom of the Pyramid (WSP)
Research conducted in 2010 in Peru to identify techniques for reaching the population at the bottom of the pyramid shows that linking public infrastructure investments in water and sanitation with strategies for ensuring access to affordable products and services, healthy behaviors, and adequate maintenance of new sanitary infrastructure can improve public policies for sanitation. Domestic private participation at the bottom of the pyramid is viable and can be achieved through efforts such as the Creating Sanitation Markets initiative, which promotes sanitation for the very poor, with a focus on the domestic private sector’s active involvement in sanitation supply, and public awareness of sanitation as a business opportunity.