Communication Campaign

What does your target audience do, feel, and think today and what do you want them to do, feel, and think tomorrow? In Tanzania, the Choo Bora (a good toilet is possible) slogan emerged from research that showed that many rural people felt that they could do nothing to improve poor sanitation.

This module steps through a development process that begins with the  development of a creative brief, progresses to concept development and pre-testing, and concludes with the production and dissemination of integrated materials across multiple communication channels—followed by close monitoring to track reach and effectiveness.