Senegal

About

In 2008, Senegal’s Public-Private Partnership for Handwashing with Soap launched a second phase of its 2003 initiative with support from WSP. The objective was to use an integrated behavior change approach to reach more than 1.5 million mothers with children under five—and ultimately to improve handwashing with soap practices in more than half a million women and children. To achieve this, it launched a communication program focused on awakening, fortifying, and supporting the intentions of women and children to wash hands with soap. Mass media channels included billboards, TV, and radio. The initiative also conducted interpersonal communication activities at the household level and direct consumer contact (DCC) through community events. Although the initial campaign targeted women, after performance monitoring indicated a desire among men to be included, the messaging was revised accordingly in a second generation of materials.

 

Senegal: A Handwashing Behavior Change Journey

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Mass Media

 

Billboard: First Generation

A billboard developed as part of the project’s mass media campaign targeted women’s commitment to the health of their family: “I commit myself to get my family to wash their hands with soap!”

 

Billboard: Second Generation

Although the initial campaign targeted women, program activities and communication materials were later revised—based on monitoring data—to include men. In the new billboard, a couple proclaims, “We commit ourselves more than ever to get our family to wash their hands with soap!”

Television, First Generation

The first-generation TV spot focused on getting women to commit to making handwashing with soap happen in their households.
 

Radio Spot, First Generation

 

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The first-generation radio spot focused on getting women to commit to making handwashing with soap happen in their households.

Television, Second Generation

Based on monitoring data, the first generation TV spot was revised to encourage both women and men to commit to making handwashing with soap happen in their households.

 

Radio Spot, Second Generation

 

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This second-generation radio spot encouraged both women and men to commit to making handwashing with soap happen in their households.

 

 

Materials for Caretakers

Bucket branded with billboard image

Buckets were distributed as promotional items to remind people to wash hands with soap.

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Women's notebooks

Notebooks that featured the billboard image and multiplication tables were distributed as promotional items.

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Women's poster 1
This poster, which focused on key handwashing junctures, was displayed during household visits to stimulate discussion on handwashing.

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Women's poster 2

This poster showed key handwashing junctures and was placed near the latrine or kitchen during household visits to serve as a reminder to wash hands.

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Materials for Children

Handwashing Board Games

 

Similar to "Chutes & Ladders," this family game helped children memorize handwashing junctures and recommended practices.

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Another version of the handwashing board game focused on stimulating household conversations about the need for handwashing with soap.

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Badge
This badge featured two characters, a boy named Savonet and a girl named Savonnette, and promoted handwashing with soap among children.

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Badges

Three different badges featuring Savonet and Savonnette were used to brand baseball caps distributed during field activities.

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Children's Poster 1

This poster was aimed at children and showed handwashing with soap junctures.

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Children's Poster 2
This poster also promoted handwashing with soap junctures among children.

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