Visual Identity Guidelines

The Water and Sanitation Program (WSP) created these visual identity guidelines to aid in the production of WSP products and to support a cohesive, effective, recognizable, and consistent visual identity and image for WSP.

The new design conveys our identity in a sophisticated, contemporary manner and builds on the brand equity of our previous visual identity and corporate look.

For a consistent regional and global identity, all WSP employees involved in creating, producing, or using our visual communications should adhere to these guidelines. They provide specifications for use in internal, external, electronic, and print products.

Visual  Identity Guidelines
(Download PDF)

Individual Publication Style Guides

Category 1: Flagship Report, Economic and Sector Work
Cover Directions (Download PDF)  | Text Directions (Download PDF)

Category 2: Knowledge Products: (Case Study(ies), Guidance Notes, Technical Paper, Manual, Study, Toolkit, Working Paper)
Cover Directions (Download PDF) | Text Directions (Download PDF)

Category 3a: Field Notes (18 page Max)
Directions (Download PDF)

Category 3b: Learning Note (8 page max)
Directions (Download PDF)

Category 4: Annual Report, End-Year Report, Mid-Year Report, Progress Report, Business Plan, Proposal, Strategy Document
Cover Directions (Download PDF) | Text Directions (Download PDF)

WSP Logo

High Resolution (Download .tif)

Low Resolution (Download .jpg)