Capacity building is a key component for developing a base of credible local private providers in the developing world. In undeveloped markets, know-how is usually vested in the public sector because of its traditional role in providing services. WSP capacity building programs help build the businesses of water and sanitation entrepreneurs, tackling issues such as technical and financial management, marketing and investment planning.
Unlike water supply, demand for sanitation is relatively low, one reason for the low supply of sanitation goods and services. While public programs, such as Community-Led Total Sanitation (CLTS), can generate demand, sustained behavior change requires affordable sanitation options that address consumer demands, particularly among the poor. WSP works by integrating consumer demand and supply, as well as providing financing options for purchases.
Business development helps small entrepreneurs develop products and services that target the price points of lower-income customers—including innovating with cheaper technology, reducing supply chain complexity and providing consumer finance. Entrepreneurs in Bangladesh, Cambodia, and Peruare testing design innovations using local materials and adding different features to suit customer needs and budgets.