Formative Research

Formative research is the foundation of any evidence-based sanitation marketing initiative. It involves collecting evidence on current practices, the factors that influence these practices, the current supply, and the types of sanitation products and services needed.

This module focuses on the three activities related to formative research:

Defining research objectives

Developing the research approach and design

Conducting data collection, analysis, and reporting

 
Keep in MindKey Terms

analysis plan


behavioral determinant


demand


dummy table


fieldwork report


focus group discussion (FGD)


formative research


in-depth interview (IDI)


informal assessment


key informant interviews


observation


pre-test


primary research  


qualitative research methods


quantitative research methods 


research objective


research purpose


research question


SaniFOAM


secondary research


skip pattern


social norms


study protocol


supply

ReportsPublicationsTools