Tanzania

About

In 2006, Tanzania launched a second phase of its Public-Private Partnership for Handwashing with Soap aimed at scaling up the 2005 initiative across 10 rural districts with support from WSP. The objective was to improve handwashing behaviors among 1.25 million women and children. To achieve this, it sought to expose 14.5 million women and children to behavior change messaging through radio, a medium selected due to its high coverage and influence in rural areas. It also sought to reach 300,000 women and children through interpersonal communications (IPC) activities—including home, school, and health center visits—and 170,000 people through direct consumer contact (DCC) events. At these DCC events, facilitators complimented front-line IPC activities by focusing on the ease of handwashing with soap and introducing the Tippy-Tap handwashing technology.

For more information see:
 

Tanzania: A Handwashing Behavior Change Journey

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Interpersonal Communication

Training Manual for Interpersonal Communication
The guide is designed to lead trainers through sessions on different topics by providing participatory activities and key messages for each session.

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Facilitator’s Reference Guide - For Training Frontline Activators On Interpersonal Communication
This Facilitators Guide is designed to assist the facilitators to train frontline activators (FLA) on interpersonal communication skills to enable them to promote handwashing with soap in their communities.

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Training of Trainers Manual on Hygiene and Sanitation

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Direct Consumer Contact

 


 

During the second phase of the project in Tanzania, DCC roadshow events included tippy-tap demonstrations to help improve the opportunity and ability of individuals to wash their hands with soap at critical times. Above, women in Nanga, Igunga District use a tippy-tap to wash hands with soap during a DCC session.

Comic Strip

 

A Comic strip was developed for frontline activators to distribute to women on how to build a tippy-tap. The intention of the visuals in the comic was to maintain similar look and feel to the other posters, so the characters are based on the poster with a photograph of a mother showing her child how wash his hands.  The comic was distributed through household and community meetings. The image of the mother and child was also used during the DCC events and was painted as a mural on public buildings such as schools at the village level.

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Flyer

How to Wash Your Hands With Soap

Flyer on how to properly wash hands with soap and water developed for Front Line Activators to distribute during household and community meetings.

 

How to Make A Tippy-Tap

Initial flyer on how to build a tippy-tap that used by frontline activators during households and community meetings.  This flyer was eventually replaced by the comic strip above because the comic strip images were replicated on wall murals in intervention areas.

 

 

Mass Media

Radio Spot

The radio spots were aimed at highlighting mothers as having “mikono yenye fahari” (hands of pride). The scripts focused on three key messages: that mothers are the core of household operations; that mothers deserve appreciation for all that they do; and that mothers are teachers that help children become responsible adults. Each spot ended with a male voice saying: “Thank you, Mother, for your hands of pride. This message has been brought to you by the Government of Tanzania.”

 

Radio Spot 1: Recital

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In this spot, a child recites a poem praising her mother’s attributes, including her wisdom in teaching her children to wash their hands with soap.

 

Radio spot 2: Football

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This spot is set at a football match; in a radio interview after, the goalkeeper credits his mother with his success and says that she taught him that clean hands were steady hands.

 

Radio spot 3: Men at Lunch

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In this spot, three men are ordering a meal in a restaurant. When the waiter brings them soap and water to wash their hands, one of the men explains that his mother taught him to wash his hands with soap until he’s finished reciting the alphabet to ensure they’re clean; his friends laugh and they all join him in saying the alphabet.

 

Radio spot 4: Kitchen Party

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Set at a wedding, this spot features the bride’s mother, singing a song to her daughter; she’s joined by a group of other women, and together they impart messages about raising a good family and being a good wife through service with her hands.

 

Radio spot 5: Grandmother telling her grandchildren a story

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Set at a wedding, this spot features the bride’s mother, singing a song to her daughter; she’s joined by a group of other women, and together they impart messages about raising a good family and being a good wife through service with her hands.

 

 

Soap Opera

The Public-Private Partnership for Handwashing with Soap was developed and broadcast to support the scaling-up of rural sanitation in Tanzania. The soap opera’s second season, however, integrated handwashing with soap messages as it continued to follow the efforts of the main character, Mr. Mtafungwa, to sustain latrine management..

Season 2: Choo Bora Chawezekana!


 

Soap Opera Calendar

Soap Opera calendar was developed for Front Line Activators to distribute at household and community meetings to prompt households to listen to the radio at specific times.   The image of the mother and child intentionally mirrors the tippy tap comic strip to ensure consistency in the messaging, and the images of the other soap opera characters were added to raise interest in the soap opera and visualize what these characters look like.
 

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Posters

 

A Happy Family Washes Their Hands With Soap
Inside:
1. After Defecation
2. Before Meal
3. Before Feeding a Child
4. After Cleaning a Child’s Bottom

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A Wise Mother Teaches Her Child How To Wash Hands with Soap

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A Simple Way for Everyone: Remember to Wash Your Hands with Soap Before Eating and After Using the Toilet

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Secrete For Good Health Is In Your Hands

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