Peru

About

The Handwashing Initiative (HWI) of Peru began in 2003 as a multi-sectoral effort to increase handwashing among mothers and young children. WSP provided coordination and technical assistance to HWI throughout its implementation, which rolled out in two phases. The first phase of the project included a study designed to uncover the underlying factors of low rates of handwashing with soap. In addition, the program methodology used in the first phase was designed to motivate mothers and strengthen their skills to manage soap for handwashing purposes. Critical determinants of handwashing with soap identified through this phase would inform the second phase of the project. The second phase of the project, from 2007-2011, targeted mothers of children between ages 5-12 and primary school children. A multi-channel communications strategy was developed to reach these target populations, including interpersonal communication (IPC), mass media and direct consumer contact (DCC) campaigns. On this page, you will find examples from each of these communications strategies.

 

For more information on the program theory, design, and initial lessons learned, see:

Peru: A Handwashing Behavior Change Journey

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Direct Consumer Contact

Guide for Local Theater Groups (in Spanish)

The guide linked below helped local groups replicate promotional events in small towns and villages, and ensured the events presented a consistent storyline and set of characters across villages.  

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Super Jaboncin Mascot at a Large DCC Event

Super Jaboncin (aka Super Soapy) teaching children about the importance of handwashing in three key times:  before meals, before cooking and after using the toilet.

 

Handwashing Initiative - "Super Jaboncin"

The Public-Private Partnership for Handwashing is a global initiative to promote handwashing with soap to reduce diarrhea. Here is a video of the activities and events carried out in Peru.

 

Global Public-Private Partnership for Handwashing with Soap #2

The Public-Private Partnership for Handwashing is a global initiative to promote handwashing with soap to reduce diarrhea. Here is one of the campaign materials used in Peru.

 

Handwashing Promotion in Peru (in Spanish)

This "Bubbles of Love" campaign promotion in Peru was produced as part of the Public-Private Partnership for Handwashing and used to educate children on the importance of using soap for handwashing.

 

Formative Research

Qualitative Study on Handwashing - Executive Summary (in Spanish)
This study provides in-depth information of the design of a handwashing communication program.  The goal of the program is to strengthen or change the habits of children to increase handwashing with soap at critical times (e.g. right after using the toilet and before eating). The program also encourages children to be agents of change  for handwashing practices in the household.

 

 

Interpersonal Communication

Manual for Health Promoters: Module for Health and Development Facilitators and Promoters Learning and Teaching: Behavior Change Methodology for Handwashing with Soap (in Spanish)
Manuals were developed to train the trainers, who in turn trained teachers and field and community promoters.
 

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Manual for Primary Teachers: Learning and Teaching: Behavior Change Methodology for Handwashing with Soap (in Spanish)
Manuals were developed to train teachers, who used the manuals as guides for the sessions held during the school year.
 

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Table Games for Primary Children: Teachers' guide with classroom games to promote handwashing with soap (in Spanish)
This tool was developed to guide teachers in using classroom games to motivate and entertain their students while emphasizing the importance of handwashing with soap.
 

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Mass Media

Radio Ad #1—"General" (in Spanish)
This ad focused on the use of soap at critical moments: before cooking and eating, and after going to the bathroom.
 

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Radio Ad #2—"After the Toilet" (in Spanish)
This ad focused on handwashing with soap after going to the bathroom.
 

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Radio Ad #3—"Mother" (in Spanish)
Targeted at mothers, this ad featured a mother who washes her hands with soap before cooking.

 

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Radio Ad #4—"Jingle" (in Spanish)
This jingle mentioned all critical handwashing times and was used in various channels, including local and municipal radio stations. It was also used for DCC promotional events.
 

 

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Poster: Handwashing Day

This poster for Handwashing Day 2009 featured the slogan from previous campaigns, Niños limpios, niños sanos ("Clean children, healthy children"). It also included the MINED (Ministry of Education) and MOH (Ministry of Health) logos.

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